Meet The Team!

  • Crack - Founder

    Crack is the founder of the studio and a true visionary in the music industry, with over 20 years of experience under his belt. He’s built multiple six-figure ventures across music, media, and business, and has grown a loyal audience of over 170,000 followers across social platforms. More than just an entrepreneur, Crack is all about creating opportunities — he built the studio with one mission in mind: to make sure everyone who walks through those doors has a real shot at success. Whether you're an artist, producer, engineer, or creative, Crack leads by example and pushes everyone around him to level up and win.

    Work With Crack! 

  • Malik Brand - Photographer, Videographer

    Malik is a seasoned photographer, videographer, and content creator with years of experience working alongside high-level individuals, brands, and businesses. He has worked closely with the owner Cracka Lack for years. His expertise lies in capturing stunning visuals and crafting content that elevates his clients’ image and brand presence. With a keen eye for branding, Malik helps businesses and creators stand out by producing content that not only looks great but also connects with their audience. Known for his creative approach and ability to make magic happen behind the camera, Malik is dedicated to making people look their best and helping brands grow authentically on social media.

    Work with Malik 

  • MWHY - Audio Engineer, Producer, Artist

    Mwhy is a Music Producer, Audio Engineer, and Electronic Artist/DJ with years of experience Hip-Hop/Rap and EDM. He is highly proficient in producing, recording, mixing, and mastering Hip-Hop/Rap.

    With a strong foundation in both creative production and technical engineering, Mwhy has worked with a range of notable artists including Adam Calhoun, Katie Noel, Speed Gang, Bezz Believe, and 501 Bryze.

    He studied Music Production and Audio Engineering at Icon Collective: College of Music in Los Angeles, California, and is currently earning his Bachelor of Science in Audio Engineering at Lawrence Technological University.

    Known for his versatility, clean mixes, and energetic sound, Mwhy continues to push the boundaries across genres, bringing a professional and dynamic touch to every project he’s involved in.
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  • They Call Me Heat | Producer | Audio Engineer

    TheyCallMeHeat is a Music Producer, Studio Engineer and Content Creator with over 10+ years of industry experience. He has built an online audience of over 50,000+ followers.

    He’s had his music placed on national broadcasted shows such as: ESPN, Fox, Empire and more.
    With his extensive background as a Music Producer, Studio Engineer, and Content Creator, TheyCallMeHeat brings a wealth of knowledge and expertise to the industry.

    Work with Heat 

  • MilesYoung | Photographer

    MilesYoung is a highly creative and artistic photographer with a passion for capturing meaningful moments and telling visual stories. With a strong background in photography and experience in videography, MilesYoung has worked on a wide range of projects, including weddings, family portraits, and collaborations with brands, clothing lines, and businesses. Known for his hands-on approach and endless creativity, he thrives behind the camera, bringing fresh ideas and artistic vision to every shoot. Whether working with individuals or brands, MilesYoung’s attention to detail and unique perspective make him a go-to for stunning and impactful visuals.
    MilesYoung combines technical expertise with a creative eye, delivering high-quality photos and videos for a variety of clients and projects.

    Work with MIlesYoung 

  • Apollo

    With over 50 million streams as an independent artist, hundreds of thousands of monthly listeners, and 10+ years of experience, Apollo understands what it takes to create music that resonates. Not only has he toured and shared stages with big names like Rich the Kid, Josh A, Jake Hill, Packy, Dizzy Wright, Tech N9ne, and Charlieonnafriday, but he’s also crafted his own unique sound that draws in listeners worldwide. When you work with him, you’re tapping into industry knowledge and artistry that can take your music to the next level.

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  • Boz

    Boz is a rising artist with a sharp pen, a smooth flow, and a real story to tell. Based in the Midwest, he’s been steadily growing his presence — racking up over 14,000 followers on Instagram just by staying consistent, authentic, and putting out content that actually connects. Whether it’s music, visuals, or behind-the-scenes clips of the grind, Boz brings a vibe that feels honest and relatable. His music is about growth, struggle, wins, and everything in between — the kind of songs you run back because they hit different. Boz isn’t trying to be like anybody else — he’s just being himself, and people are starting to really pay attention.

    Work With Boz 
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